Chapter Four: OKR Examples

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Objectives and Key Results (OKRs) have become a popular workflow framework, especially in the tech industry, for setting quarterly goals and metrics. When crafted thoughtfully, OKRs help align employee activities to top business priorities balanced with stretching individual projects.

In practice, it is common to have 3 levels of OKRs, with each level having 2-4 Objectives.

  1. Company-wide
  2. Department (team)
  3. Individual

Some companies drop individual OKRs and decide to focus just on the company- and department-level OKRs (e. g. read why Spotify decided to ditch individual OKRs).

Here are some examples of the OKRs you might use for inspiration:


Objective 1: Achieve record financial results

Key Results: 

  1. Increase quarterly revenue from $250,000 to $370,000
  2. Increase operational profit margins from 43% to 60%
  3. Start sales in 1 new country and achieve a first-quarter revenue of $40,000
  4. Reduce monthly user churn rate from 4.5% to 3.5%

Objective 2: Improve culture and employee engagement

Key Results: 

  1. Increase eNPS from 63 to 80
  2. Conduct 20 1:1s and create a list of internal improvements
  3. Increase Wellness score from 7.7 to 8.5

Finance / Accounting

Objective 1: Achieve record revenue and profitability

Key Results: 

  1. Increase the quarterly revenue from $2.2M to $3.0M 
  2. Increase pre-orders for the next quarter from $1.05M to $1.5M 
  3. Increase the quarterly profit from $660k to $900k 
  4. Lower the operational expenses from $1.5M to $1.3M

More ideas of Finance / Accounting OKRs


Objective: Increase recurring revenues

Key Results:

  1. Increase MRR from $7.4M to $9M
  2. Decrease sales cycle from 21 to 15 days
  3. Increase the average contract size from $1,550/month to $1,800/month 

More ideas of Sales OKRs


Objective: Spread the word about our product:

Key Results:

  1. Increase Monthly Visits from 1,7M users to 2.5M
  2. Receive 50,000 sign ups after the app launch 
  3. Achieve 15% visitor to sign-up Conversion rate

More ideas of Marketing OKRs


Objective: Implement robust user-testing of our product

Key Results:

  1. Conduct 15 live usability testing interviews
  2. Receive 10 video interviews from
  3. Integrate user testing into the pre-launch plan

More ideas of Product Management OKRs

Customer Success

Objective: Improve customer satisfaction with our support team’s work

Key Results:

  1. Conduct 30 phone interviews with customers and prepare a list of improvements
  2. Increase satisfaction score from 7.7 to 8.5
  3. Reduce the average number of requests per user per month from 1.8 to 1.0

People Operations (HR)

Objective: Implement regular training and education program for each department

Key Results:

  1. Get manager approval for the training program for their team
  2. Achieve 80% attendance of the scheduled training program for each team
  3. Achieve a 90% satisfaction rate of the training program 
  4. Investigate and integrate training feedback system

More ideas of OKRs for People Operations

Keep Reading:

Chapter Three: The Benefits of OKRsChapter Five: How to get started with OKRs

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