Metadata Kept Its Team Engaged Through 40% Headcount Growth
Metadata grew headcount 40% in six months and used Peoplelogic to see where burnout, onboarding, and team capacity needed attention.
40%
headcount growth in six months
Metadata helps B2B companies launch, find, and scale their best-performing ad campaigns. Its patented technology runs thousands of campaigns in hours and optimizes them for pipeline automatically.
Headcount grew 40% in six months. CEO Gil Allouche wanted to keep the team together through that growth. That meant knowing where people were overloaded, where new hires weren't settling in, and which teams needed help, before those problems turned into turnover.
Throughout all the growth stages we’ve experienced at Metadata, my biggest concern has been maintaining a healthy culture. It’s been difficult to measure and make data-driven decisions around scaling our processes and headcount while keeping employees from burning out.
Gil Allouche
CEO
Fast growth strains a team. Metadata needed to keep up with three things at once:
- Onboarding and training that brought new hires into a culture that changed during the pandemic
- The right headcount on each team, so no team was stretched too thin
- Strong connections between people, their teams, and the company, so engagement held up
Why it matters
Left alone, these problems lead to burnout and turnover. Replacing an employee can cost half to twice their annual salary, and losing key people costs far more.
What Peoplelogic showed Metadata
- Where burnout risk was building and why, such as too many meetings or too few connections
- Which teams were near capacity and needed stronger onboarding and training
- Which processes left new hires disconnected, and how that affected team productivity
"Peoplelogic gives me the ability to prioritize issues based on the level of effect it's having on the team, prepare resources efficiently, and even includes actionable recommendations on next steps."
Gil Allouche, CEO
Metadata already ran monthly pulse surveys and engagement check-ins, but leaders couldn't act on all of it by hand while the company grew. Peoplelogic showed managers where to step in on workload and engagement before people burned out. If you're growing fast and want the same view of your team, talk to an HR expert.
Turn “we should fix performance” into a repeatable rhythm.
A 30-minute walkthrough with someone who has set this up for a two-person HR team before. No deck.