Operational Effectiveness

The Illusion of Productivity: Why Doing Less Can Achieve More

True productivity isn’t about doing more—it’s about doing the right things, and doing them well.
Brian Droz
Product & People Analytics

We’ve been sold a lie: that the more we do, the more productive we are.

The modern workplace rewards busyness. Employees pack their calendars with back-to-back meetings, answer Slack messages at all hours, and burn through endless to-do lists—only to end the day exhausted, unsure of what they actually accomplished.

The problem isn’t just having too much work. It’s spreading energy too thin across too many things that don’t truly matter. We confuse motion with progress, mistaking effort for effectiveness. But true productivity isn’t about doing more—it’s about doing the right things, and doing them well.

Why Too Much Work Leads to Less Impact

If you’ve ever felt overwhelmed by your workload but still ended the day unsure of what you actually achieved, you’re not alone. The human brain wasn’t built for constant context-switching or handling an ever-growing mountain of tasks. Here’s why doing too much actually makes us less effective:

The Mental Load of Incomplete Work Creates Anxiety

When there’s too much to do, prioritization alone doesn’t solve the problem—because no matter what we focus on, we feel the weight of everything we aren’t doing. Psychologists call this the Zeigarnik Effect—our brains fixate on unfinished tasks, creating a sense of stress and chaos that makes it even harder to focus on the work that actually matters.

Context Switching Kills Deep Work

Every time you shift from one task to another, your brain needs time to recalibrate. Studies show that context-switching can reduce productivity by up to 40% because our brains aren’t designed to juggle multiple high-focus tasks at once. The more we spread ourselves across different projects, emails, and meetings, the harder it is to do anything at a high level.

Not All Work Is Created Equal

Nature has already figured this out. Trees don’t send energy to every single branch equally; they prioritize growth in the strongest areas while pruning what’s unnecessary. But in business, we often fail to do the same. We treat all tasks as equally important, even when some contribute exponentially more to our goals than others.

The 80/20 Rule (also known as the Pareto Principle) states that 80% of outcomes often come from just 20% of inputs. Yet many teams burn themselves out working on the other 80%—tasks that don’t truly move the needle.

The Solution: Focus, Eliminate, and Finish

So, how do we escape the trap of doing too much? Instead of just prioritizing, we need to cut, focus, and follow through.

Ruthlessly Eliminate Low-Impact Work

Not all work is worth doing. The highest-performing teams don’t just prioritize—they delete tasks that don’t contribute meaningfully to the end goal. Ask yourself:

  • What tasks or meetings feel like busywork rather than impact work?
  • If we stopped doing this entirely, would anything actually break?
  • What’s the 20% of work that will drive 80% of results?

If something isn’t essential, prune it.

Protect Deep Work Time

To get real, meaningful work done, you need uninterrupted time to focus. Block off time on your calendar where meetings, notifications, and emails are off-limits. The most successful people in any field—from writers to CEOs—create space for deep, focused work instead of constantly reacting to distractions.

Follow Through on the Few Things That Matter Most

Starting a dozen projects isn’t productive if none of them reach completion. Choose fewer, high-impact goals and commit to seeing them through. Completion compounds. Every meaningful result fuels momentum for the next big success.  

Final Thought: Work Smarter, Not Busier

Ecosystems don’t waste resources on what isn’t essential. Trees don’t grow indefinitely—they shed leaves, redirect energy, and adapt to what’s most important. Our work should be no different. If your workload feels overwhelming, the answer isn’t just to “work harder” or “prioritize better.” It’s to do less, better.

Let go of the illusion that productivity means checking more boxes and start focusing on the few things that will truly make a difference. Because at the end of the day, the people who make the biggest impact aren’t the ones who do the most. They’re the ones who focus on what matters—and have the clarity to let go of the rest.

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