People Management

5 Ways to Measure Employee Engagement (Besides a Survey)

Discover five effective methods to measure employee engagement beyond traditional surveys, including 1:1 meetings, customer satisfaction analysis, and more!
Stephanie
Content author

Employee engagement is vital in every company setting, and measuring it isn’t exactly a walk in the park. We’ve all accomplished surveys before as a means of measuring employee engagement, but there are other effective methods to do so.

If you’re thinking of measuring employee engagement besides using a survey, here are five more alternatives to accomplish that.

One-on-One Meetings

Besides conducting surveys, another great way of measuring engagement is through having private, one-on-one meetings with the employees. Scheduling hour-long meetings regularly where you can have a casual conversation with every member of the team can help you get a better picture of what their current situations are.

Having one-on-one meetings is advantageous because it’s done privately and it’s a safe conversation, you’re able to get detailed information about the issues that were talked about. In order to achieve this, managers must get rid of that fear from the employees so that they have no problems opening up.

Consider Customer Satisfaction

How satisfied are your customers? If there is a low customer satisfaction rate, then chances are it’s caused by a low employee engagement rate. Imagine how satisfied you are as a customer if you come across a staff that goes the extra mile to serve you. However, it’s important to take note of other employee engagement metrics as even though customers may be satisfied, it’s also possible for employees to still feel burnt out.

Analyze Employee Retention Rate

Common sense will let anyone know that employees that are engaged are more likely to stay longer with their company and less likely to get persuaded by job offers. In order to analyze the company’s employee retention rate, you will need to compare the company’s turnover rate this year and last year. 

Try to figure out any gaps and how to solve them. If the company’s employee retention rate is much higher now compared to last year, then there’s definitely some fixing that needs to happen. Determine which strategies are outdated and not useful anymore and replace it with better ones that’ll keep the employees engaged.

Establish a Focus Group

Focus groups are commonly used in market research as it allows you to measure several factors including employee attitudes, likes, and dislikes. How exactly do you measure employee engagement by establishing focus groups? One way is by creating a callout for participants using the company’s internal newsletter. You can pick out employees from different departments and lead a discussion about the challenges and wins that a team will encounter.

Asking engagement-focused questions will bring forth some noteworthy insights that can be of good use to the company in analyzing employee engagement.

Look Into Employee Absenteeism Rate

If absenteeism is becoming a trend among the employees, then that’s a warning sign that employee engagement is not looking so good. Look further into this metric by analyzing the number of absent employees during a certain period of time. A high absenteeism rate often means a concerning amount of employee disengagement.

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