Writing good, well structured, and effective OKRs is not easy. Despite that Objectives and Key Results is a simple and robust methodology, many teams struggle to define the right Objectives and the relevant metrics for the Key Results.
— How to write good marketing OKRs?
— What are examples of good marketing OKRs?
— What should I put in my marketing OKRs?
These are a few questions that people ask when defining their OKRs.
In this article, we'll share examples of the Marketing team OKRs, so that you can use them for inspiration or guidance.
Note: we highly recommend writing your OKRs, and not copying the examples. Most likely, the examples below don't meet all the needs of your team.
Objective 1: Ensure the company meets the revenue targets
Key Results:
Objective 1: Clarify our product messaging for the release of the new product
Key Results:
Objective 2: Understand our customer and create the CJM
Key Results:
Objective 1: Bring new inbound leads to the website
Key Results:
Objective 2: Boost customer acquisition on the website
Key Results:
Objective 3: Achieve record acquisition metrics
Key Results:
Objective 4: Reduce the bounce rate of the website
Key Results:
Objective 1: Attract new visitors with the weekly newsletter
Key Results:
Objective 2: Relaunch the company blog
Key Results:
Objective 1: Increase social media audience
Key Results:
Objective 2: Boost the social media audience engagement
Key Results:
Objective 1: Improve the SEO rating of the website
Key Results:
Objective 2: Increase the engagement on the website
Key Results:
Objective 1: Create a leading industry brand
Key Results:
Objective 2: Improve product and brand communication
Key Results:
Objective 3: Boost awareness with PR campaigns
Key Results:
Objective 1: Improve paid acquisition effectiveness
Key Results:
Teams usually need a few cycles to learn how to write effective OKRs. Having the patience to iterate, you'll see how OKRs will boost your team engagement, motivation, and performance. Use the examples above for inspiration and guidance for your own marketing OKRs.
Here are more OKR examples for Product, Engineering, Sales, Human Resources/People Ops teams.
Need a simple and free tool for your team to track OKRs? Check a free OKR tool Peoplelogic.
Peoplelogic has 80+ templates of OKRs with metrics and you can add them to your cycle with just one click.
Includes:
- OKR principles
- Formulas & scores
- OKR methodology
- Step-by-step guide
- Free OKR templates
- Common mistakes
Includes:
- OKR principles
- Formulas & scores
- OKR methodology
- Step-by-step guide
- Free OKR templates
- Common mistakes
08/04/2023
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